Google Ads Campaign Structure
Naming Tips
- Include the campaign type and primary goal.
- Add location or language targeting when relevant.
- Keep names concise but descriptive.
- Use consistent separators like dashes or pipes.
- Avoid special characters to keep reporting clean.
About this tool
Visualise a simple campaign > ad group > ad hierarchy before building it in Google Ads. Enter names and keywords and the tree view updates instantly.
FAQs
Why map the structure first?
Planning your structure prevents duplicate or misaligned naming conventions when the campaign goes live.
Can I save the tree?
Yes. After generating the structure you can download it as a PNG image or PDF using the buttons below the preview.